Alan Chen is a UX Designer based in New York City.

IBM Benchmark Live

IBM Benchmark is an e-commerce analytics tool that allows companies to track their site's performance against their industry peers. The IBM Benchmark Live tool allows anyone to view the performance of the U.S. online retail market and customize their view. IBM Benchmark data has been featured on CNBC, Techcrunch, Bloomberg, and many other media outlets.


BookitLyst is an upcoming bespoke travel package startup aimed at millenials. The goal is to provide a unique and customizable experience for users with personalized travel advisors, curated itineraries, and exclusive VIP treatment.

Spotify DJ

This case study explores how Spotify could incorporate a live streaming DJ service where DJ users can set up a channel to stream their setlists to Spotify users who can chat with other listeners and interact with the DJ through voting, mood indicators, and a live chat feed. 

Full-stack Design.


• Surveys
• User Interviews
• Usability Testing
• Contextual Inquiry
• Story Mapping
• Information Architecture


• Sketch
• InVision
• Principle
• Axure
• Photoshop
• Illustrator


• Javascript
• Node.js
• Github
• Atomic Design